Potential customers of a product are influenced into buying the product by advertising and by word of mouth from customers – those who have already purchased the new product. The model describes a product diffusion process.
The Product Life Cycle Model We will create the product life cycle model. Start Page will appear automatically once you close the model you are editing.ġ. You can use the Start Page to open those examples. You can use reference files if you experience any difficulties creating a model and you would like to compare your model with the reference file. Note that there are several reference files available for this model representing the milestones of the editing. Then we will expand our model by considering some details and introducing you to some advanced features of AnyLogic. In the first chapter we will construct the classic Bass diffusion model. We will create a simple illustrative example-the product life cycle model, used for forecasting sales of new products.
It is intended to introduce you to AnyLogic interface and many of its main features. This tutorial will briefly take you through the process of constructing a simulation model using AnyLogic. AnyLogic allows you to create complex dynamic models using standard SD graphical notation. There are many spheres where system dynamics simulation can be successfully applied-the range of SD applications includes business, urban, social, ecological types of systems. This document covers System Dynamics modeling approach. 54Ībout this Tutorial AnyLogic V supports different modeling techniques. OPTIMIZING THE PRODUCT LAUNCH STRATEGY.48Ĭhecking the market saturation.48Ĭonfiguring optimization.50 MODELING THE DEMAND CYCLE.38Īdding experimental data to model. 23Ĭreating animated stock and flow diagram.24Īdding controls.30Ģ. Viewing the contribution of different adoption sources. Viewing customer and potential customer populations dynamics. 14 1.11 CONFIGURING SIMULATION.16 1.12 RUNNING THE MODEL.18 1.13 VIEWING THE VALUES OF VARIABLES.18 1.14 DISPLAYING VARIABLE CHANGES WITH CHARTS.19 1.14.1 7ĭEFINING ADOPTION FLOW INFLUENCE ON POPULATIONS. 3ġ.3 MODELING CUSTOMER AND POTENTIAL CUSTOMER POPULATIONS AS STOCKS. THE PRODUCT LIFE CYCLE MODEL.2 1.1ĬREATING A NEW PROJECT. XJ Technologies Company Ltd Ĭontents ABOUT THIS TUTORIAL. AnyLogic V System Dynamics TutorialĬopyright © 1992-2004 XJ Technologies.
0 kommentar(er)
